adara impact
ADARA Builds a New Analytics Foundation Helping DMOs Measure Impact on Their Marketing Spends
ADARA | August 17, 2016
ADARA Adds Key Executives, Expanding its Analytics Team to Meet Industry Demand – ADARA Impact Now Serves Dozens of Destination Marketing Organizations Across the Americas MOUNTAIN VIEW, California, August 17, 2016 – Travel data platform ADARA has built out its Analytics team with the addition of key executives, appointing Matt Clement, Senior Manager of Analytics out of Ft. Worth, and Don Jones, Senior Manager of Analytics out of its New York office. ADARA Impact is a suite of integrated analytics products that combines the world's largest set of first party travel data with destination marketing investments to help guide m...
ADARA’s Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends
ADARA | February 4, 2016
Idaho Tourism Case Study: 50% of Visitors Book Mid-Tier Hotels, 33% Book Full-Service, Midwesterners Pay the Highest Rates – All of them are Best Reached 5-6 Weeks Before Travel MOUNTAIN VIEW, California, February 4, 2016 – ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results. For example, ADARA Impact helped Idaho Tourism u...
