ADARA Launches Site Impact, an Analytics Solution Enabling Destination Marketers to Measure Website Influence on Travel Purchase Behavior

ADARA | September 21, 2016

ADARA's Site Impact helps Bloomington, Minnesota, CVB quantify the value of its online marketing investments MOUNTAIN VIEW, California, September 21, 2016 – ADARA, the travel industry's leading data co-operative, today launched ADARA Site Impact, a new tool in the ADARA Impact suite of analytics products that provides destination marketing organizations (DMOs) and tourism board customers increased traveler intelligence, a holistic view of website effectiveness, and most importantly, insight into real travel outcomes. ADARA's Site Impact helped Bloomington Minnesota's Convention and Visitors Bureau (CVB) to track its website's infl...