Emaar Hospitality Group and ARADA Partner to Launch Three Hotels in Aljada, Sharjah’s New Lifestyle Destination

Emaar Hospitality Group | April 12, 2018

Dubai/Sharjah; UAE; April 12, 2018: In a significant deal that will boost the hospitality landscape of Sharjah, ARADA, a joint venture between KBW Investments and Basma Group, today signed a management agreement with Emaar Hospitality Group, the hospitality & leisure subsidiary of Emaar Properties PJSC, to launch three new hotels in Sharjah. The three hotels under Emaar Hospitality Group's premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels will be located in Aljada, a 24 million square foot integrated lifestyle destination, and a new leisure and entertainm...