4 Rules of Marketing in a Time of Recovery

Deborah Fell, Adriana Lynch, and Aurora Tot | June 25, 2020

By Deborah Fell, Adriana Lynch, and Aurora Toth The travel, hospitality and entertainment industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business. It’s an unprecedented time and one of the major underlying sentiments is fear. Here are 4 ways CEOs and businesses in these market segments can address and overcome this concern: 1. Compassion and Empathy for Employees Some employees are afraid of coming back to work. CEOs and management teams will need to convince employees and the public that the necessary procedures to ensure everyone’s safety have been implemented. Guidelines ...