Adventure Tourism: Catering to the Thrill-Seeker Traveler

EHL's Hospitality Insights | March 1, 2019

March 1, 2019 - Through the ages, mankind has been pushing the limits of exploration: we have conquered lands, we have discovered the wonders of our planet and, pushed by our relentless thirst for knowledge, we have greatly expanded our awareness of the world we live in. Today's travelers are no different: driven by an increasing need to find meaning and purpose in their busy lives, they leave their comfort zone to venture into some of the most remote – and sometimes hostile - places in the world or venture into epic journeys. Dubbed "adventure tourism", this trend accounts for one of the fastest growing categories in the travel i...