advertising
HSMAI 2023 Adrian Awards Open for Entries
HSMAI | July 18, 2023
McLean, VA (July 18, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2023 Adrian Awards. The 67th annual Adrian Awards competition focuses on WanderLOVE, highlighting the stories of remarkable marketing and public relations campaigns, ads, earned media programs, experiential and digital experiences that spark a love for travel, igniting a desire for exploration in travelers around the world. Winners will be honored at the HSMAI Adrian Awards Celebration, returning to the New York Marriott Marquis, February 13, 2024. “HSMAI is honored to acknowledge the innovators withi...
Tambourine Shares Why Travel Intent Products Are Baffling Hoteliers
Tambourine | June 21, 2019
A helpful guide to the travel intent products hoteliers should care about. In the war to shift share away from the OTAs and maximize direct bookings, hotel marketers have become tactical experts with their media dollars. When they invest a dollar into a media channel, they expect to see a return. As more and more hoteliers adopted the “SHIFT SHARE” mentality, Google Branded Search campaigns became the go-to marketing solution for hoteliers looking to stay high on search results and battle the OTAs (who are aggressively bidding on your hotel’s brand keywords) for direct bookings. Essentially, it’s cheaper to run ads to capture the boo...
Is Your Hotel Marketing Strategy More Like Tinder or Match.Com?
Cory Falter | August 14, 2016
by Cory Falter The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, convert, delight, and ultimately have a customer forever, right? Well, the same can be said when you're looking for love – maybe not the forever part, but we'll get to that. Whether in business or love – it all boils down to what your goals are. Do you want someone who is going to go the distance with you? Or, simply a passing fling? We're thinking for business, you are looking for long term success. That's w...
