Travelers Spend Over 5 Hours Researching Trips On Average – Longer Than Flying From Los Angeles to Washington DC

Expedia Group | July 25, 2023

Research from Expedia Group uncovers how and where travelers plan and book travel, revealing the growing role of social media and advertising influence, top online resources, and the new online path to purchase. SEATTLE, July 25, 2023 - Expedia Group’s Path to Purchase research has revealed the travel content consumption habits of travelers as they seek inspiration and plan their trip, spending 303 minutes or over 5 hours on average with travel content in the 45 days prior to booking. The research, conducted by Expedia Group and Luth Research, sheds light on traveler preferences and behaviors throughout the online shopping journey a...