Beyond the ‘Crazy Rich’: Expedia Group Reveals Mass-Affluent Asian Travelers Trend Set To Boost Global Travel Industry

Expedia Group | October 11, 2024

Four in five (81%) mass-affluent Asian travelers report that travel is still a priority despite inflation. On average, mass-affluent Asian travelers plan to visit four destinations over ten days for their next international trip, with Japan, the United States, Canada, France, South Korea, Australia, and Germany leading the list. They plan to dedicate nearly a quarter of their income to travel in the next 12 months. Nearly half seek airline and room upgrades, with two in five opting for first class or business class seating. Seattle, October 11, 2024 – Today, Expedia Group unveiled its study highlighting the preferences of t...