Artificial Intelligence Agents as a Next Step for Hotel Tech

Adam and Larry Mogelonsky | July 24, 2024

By Adam and Larry Mogelonsky Coming out of HITEC 2024 in Charlotte, Generative AI (genAI), specifically large language models (LLMs) and generative pre-trained transformers (GPTs), are moving beyond only chatbots for use cases in the hospitality sector. These AI tools are primarily recognized for handling guest inquiries and managing standard room reservations. However, their potential extends far beyond these capabilities. The future of AI in hospitality lies in agents trained for complex tasks, offering advanced solutions across various departments such as HR, finance, sales, and marketing. Despite the promising advancements, there ar...