ai integration
Navigating AI Strategy: Beyond the Hype to Real Business Value
Mark W. Munger | October 29, 2024
Introduction As a technology consultant working with business leaders across industries, I consistently hear variations of the same question: “I know AI needs to be a priority, but how does it actually fit into MY business?” It’s a valid concern, especially given the intense media focus on AI and the pressure to “keep up” with technological advancement. This article aims to provide clear, actionable insights, backed by recent research and real-world examples, on how to approach AI strategy in your business. Rather than theoretical possibilities, we’ll focus on practical implementation and proven results. The Two Paths to ...
Debunking Common Myths About AI: Why Human Hotel Staff Are Still Irreplaceable
John Smallwood, President of Travel Outlook | September 17, 2024
By John Smallwood, President of Travel Outlook September 2024 As technology evolves, Artificial Intelligence (AI) has become a valuable tool across industries, especially in hospitality. However, with this rapid advancement, misconceptions about AI's role in replacing human workers have also surfaced. Conversational AI systems like Annette, the Virtual Agent™ (Annette) from Travel Outlook, complement rather than replace human staff. Dive in below as we address some widespread myths and explain how AI supports hotel teams in providing an exceptional guest experience. Myth 1: AI Systems Work Right Out of the Box A misconception i...
Harmonizing AI and Human Touch in Hotel Management: Overcoming Challenges and Embracing Opportunities
HFTP | July 22, 2024
By Are Morch, Digital Transformation Coach for Hotels This article explores common pain points faced by hotel management and owners when integrating AI, along with actionable strategies to address them, all while maintaining a focus on the harmonious collaboration between technology and human expertise. In the era of AI, we must remember that the heart of hospitality beats with human warmth. The true power lies not in AI alone, but in its harmonious fusion with human empathy and creativity. This synergy elevates service, creating experiences that are both efficient and genuinely memorable. The Investment Hurdle Cost Concerns While A...
SOCi Report: 52% of Marketers Cite Privacy as Top Concern in AI Adoption for Hotels
SOCi | February 22, 2024
Study of nearly 320 marketers finds 40% have no “clear and actionable plan” in place for AI integration SAN DIEGO – February 22, 2024 – SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, today released Part IV of its AI Marketing Transformation Index. The comprehensive report offers insights into the current implementation of Artificial Intelligence (AI) and forecasts its trajectory in the marketing industry. SOCi's commissioned study of more than 300 digital marketers provides further understanding of AI utilization in marketing and future plans for its use. Part IV focuses on whether or not clear...
