ai marketing
Is AI-Generated Content the Spam of Our Time?
Daniel Craig | May 1, 2024
By Daniel Craig Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases. It makes me wonder, has the use of generative AI to write marketing content become an accepted business practice? I’m not referring to using AI to enhance our writing. I’m talking about publishing content that is written predominantly by an AI chatbot like ChatGPT or Google’s Gemini. I would share examples, but I don’t want to shame anyone. We’re all experimenting with AI. There’s ...
SOCi Report: 52% of Marketers Cite Privacy as Top Concern in AI Adoption for Hotels
SOCi | February 22, 2024
Study of nearly 320 marketers finds 40% have no “clear and actionable plan” in place for AI integration SAN DIEGO – February 22, 2024 – SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, today released Part IV of its AI Marketing Transformation Index. The comprehensive report offers insights into the current implementation of Artificial Intelligence (AI) and forecasts its trajectory in the marketing industry. SOCi's commissioned study of more than 300 digital marketers provides further understanding of AI utilization in marketing and future plans for its use. Part IV focuses on whether or not clear...
Cendyn Elevates Their Hotel Digital Marketing Offering With Seamless Integration of Google Performance Max for Travel Goals
Cendyn | September 25, 2023
Paris, France – September 25, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels. As a longstanding Google Premier Partner, Cendyn has established itself as the first to offer this innovative integration for the industry. By empowering hoteliers to easily enhance their visibility across all Google adv...
