Best Western® Hotels & Resorts Introduces Two Boutique Brands, Sadie Hotel and Aiden Hotel

September 26, 2018

Phoenix (September 26, 2018) – Best Western® Hotels & Resorts today marked an industry first, introducing a pair of boutique brands – Sadie HotelSM and Aiden HotelSM. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility. Sadie Hotel and Aiden Hotel's edgy personalities will be reflected across each hotel, starting from the moment tra...