How Much of a Threat to Hotels Is Airbnb?

May 3, 2018

By Dr. Inès Blal with Co-Authors Dr. Manisha Singal and Dr. Jonathan Templin Since the entry of Airbnb into the hospitality industry in 2008, media attention has largely focused on the disruptive nature of the service. Industry reports, as well as lively debates at hotel, travel and tourism conferences, have kept the spotlight on Airbnb's growth and success. But despite all this attention, we still know little about its real impact on hotel sales. In our recent publication in the International Journal of Hospitality Management, we examined how Airbnb supply, price, and perceived quality affect the sales performance of incumbent h...