Unlocking Success: 9 Reasons Hotels Are Adopting Omni-Channel Marketing

Jeannie Zaemes | July 2, 2024

By Jeannie Zaemes In the ever-evolving landscape of the hospitality industry, hotels face the challenge of reaching and engaging customers across a multitude of channels. Online Travel Agencies (OTAs) like Expedia and Priceline have 39% of the U.S. online booking market and that number is likely to increase as direct online bookings decreased from 79% to 67% in 2023. With the rise of digital platforms and changing consumer behaviors, the need for a comprehensive and cohesive marketing strategy has never been more critical. This is where the omni-channel approach steps in, offering hotels a dynamic solution to maximize visibility, enhance cu...