The Influence of Table Top Technology in Full-Service Restaurants

Alex Susskind | October 20, 2016

By Alex M. Susskind, Cornell University School of Hotel Administration and Benjamin Curry, Ela Carte, Inc. The use of tabletop technology continues to grow in the restaurant industry, and this study identifies the strengths and weakness of the technology, how it influences customers, and how it can improve the bottom line for managers and business owners. Results from two studies involving a full-service casual dining chain show that dining time was significantly reduced among patrons who used the tabletop hardware to order or pay for their meals, as was the time required for servers to meet the needs of customers. Also, those who used ...