Why Customers’ Digital Experience Is Key To Your Company’s Survival And Success

Alfonso de la Nuez | June 30, 2023

By Alfonso de la Nuez More and more businesses and industries are being run on software and delivered as online services. Meanwhile, increasing numbers of consumers interact with companies’ brands through digital channels and digital products, and their digital experience often decides whether they will buy from a company and return for more purchases. According to McKinsey & Company research, over 60 percent of all customer interactions and product or service offerings in North America are now digital, with that percentage expected to grow. From searching the internet to seeing ads online and exploring websites, customers want to ge...