Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates

the Author and HeBS Digital | October 20, 2016

By Megan Harr The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. Background: The realm of organic search saw a very busy September marked by not just one, but two Google algorithm updates. First, on September 1st the local search community and hoteliers alike played possum with their Google My Business listings. Immediately after the update, many local businesses reported that their Google My Business listings were gone. This is not necessarily the case as the update may have just filtered the listing out of search results. The "Possum" update appears to have only impacted the...