The Emerging Trend of Total Hotel Revenue Management

Dr. Gabor Forgacs | October 11, 2016

By Alice (Chuyi) Zheng and Dr. Gabor Forgacs Revenue management seems to evolve towards total revenue management and hotels have begun to execute strategies using this concept. However, even though many hoteliers understand the importance of utilizing the total revenue management approach, in reality, few are making meaningful progress following this direction. We have studied some of the current practices and future trends of total revenue management in hotels and discussed them in our research paper for practitioners. This study was designed as a qualitative study utilizing a combination of both primary and secondary research. The rat...