ALICE Announces the Appointment of Alissa Hendel as Senior Vice President for Strategic Partnership and Brands

ALICE | January 23, 2019

ALICE, the hospitality industry's leading operations technology platform, is excited to announce Alissa Hendel has joined the company as SVP for Strategic Partnerships and Brands, reporting directly to ALICE's CEO, Justin Effron. She will be responsible for growing distribution of the ALICE platform to large enterprise accounts and partners. "We are pleased to welcome Alissa to the ALICE family," said Justin. "Alissa has a proven track record of partnering with leading hotel brands to drive strategic and operational value across the hospitality industry, and we're excited to leverage her industry knowledge and expertise at ALICE." Aliss...