alternative accommodations
Alternative Accommodations Present an Opportunity for Institutional Capital and Traditional Brands to Join the Sector
JLL | June 23, 2022
CHICAGO, June 23, 2022 – What started as a marketplace for individuals to rent out their primary or secondary homes as a means of generating extra income has evolved into a complex, highly matrixed space akin to the traditional lodging industry. The alternative accommodation sector’s evolution intensified during the Covid-19 pandemic as increasing flexibility to work remotely, coupled with a heightened focus on quality of life and the need for social distancing, created strong demand. This paradigm shift has resulted in the alternative accommodations sector’s unprecedented growth over the past two years. “Following Covid, we’v...
Luxury’s Next Competitor Is Not a Hotel
Larry and Adam Mogelonsky | February 10, 2021
By Larry and Adam Mogelonsky Every hotel property aspires to be luxury in one way or another, even as the word ‘luxury’ has become a bit overused in the past decade. As such, there are always new entrants testing out concepts and evolving various features, amenities or service offerings, all in an attempt to get one step ahead of the curve. The pandemic has, of course, shifted priorities but the pursuit of luxury still remains as a means of capturing guests’ hearts. Concurrent to this arms race amongst traditional hotels – and now also alternative accommodations – it is important that hospitality brands consider those accommod...
