Wyndham Teams Up With Amadeus for Business Intelligence Insights

Amadeus | February 9, 2022

The world’s largest hotel franchising company leverages Amadeus’ Demand360® to enhance demand generation strategies. Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveler demographics, booking behaviors, and preferred channels for their properties. To gain a broader view of market performance across its organization and in turn, enhance its demand generation strategies, Wyndham Hotels & Resorts has selected Amadeus Demand360®. Demand360 provides the industry’s most comprehensive, forward-looking on-the-books data, enabling hoteliers to measure their mark...