How Did The Bartell Hotels’ Call Center Capture 7% More Revenue From 11% Fewer Calls?

May 10, 2017

By Doug Kennedy Founded in 1975, Bartell Hotels is one of San Diego's oldest and largest independent hotel companies with eight hotels, including six that are branded (from 4 different national brands) and two independents. Bartell Hotels include: Holiday Inn Bayside, San Diego Airport Hilton, The Dana on Mission Bay, Pacific Terrace Hotel, Sheraton La Jolla Hotel, Humphrey's Half Moon Inn & Suites, Best Western Plus Island Palms Hotel & Marina, and Days Inn at Hotel Circle by Sea World. Like all hotel companies, Bartell Hotels was looking for ways to increase direct bookings as part of an overall strategy to reduce its distribu...