Should You Attend Hotel Tradeshows?

Larry Mogelonsky | May 3, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Hotel tradeshows and conventions are an excellent opportunity to keep pace with all the latest products, news and concepts in our ever-evolving industry. There are many such events happening on a year-round timetable and all around the world, so much so that you could hypothetically spend every week in another city and at another hospitality conference or symposium. Practically, though, you hardly have the time to attend more than five of these events each year, and a 'divide and conquer' approach would work even better. That is, by sending various associates and senior executive te...