Sunny Forecast for Summer Travel: Nearly Half of All Americans Are Planning to Vacation This Season

MMGY Travel Intelligence | July 6, 2023

Short-term trips, cannabis tourism and other trends stand out in latest MMGY Global Survey Building upon the significant gains from 2022, new research by MMGY Travel Intelligence indicates that the American tourism industry will experience another blockbuster summer in 2023. According to the latest edition of the research firm’s Portrait of American Travelers® study, more than three-quarters of U.S. adults plan to take a vacation in the next 12 months, with nearly half of all adults (48%) planning to travel this summer specifically. “Though certain segments continue to lag, including the meetings/conventions and corporate transient...