IHG to Launch New Midscale Brand With Details to Be Revealed Later This Year

June 21, 2017

InterContinental Hotels Group (IHG®), one of the world's leading global hotel companies, revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. It will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues. This brand will champion the traveler who wants a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point about $10-15 less than IHG's industry-leading Holiday Inn...