amy mcneill
Best Practices for Messaging Your Hotel’s Reopening During COVID-19
GCommerce | May 27, 2020
By Lisa McCreary and Amy McNeill When people are ready to travel again they are going to return to brands and hotels they trust. The question is, how can your hotel instill trust in loyal guests and new guests in a post-COVID-19 world? The answer is consistent communication and thoughtful messaging. Your team has been working hard to develop a plan for reopening that follows local guidelines to maintain guest and employee safety. You should share this information and messaging across different channels to help re-establish trust with your customers. This trust will make them feel secure in booking at your hotel to drive the revenue your bu...
How to Enhance Your Hotel’s Guest Experience From Start to Finish: Part One
September 11, 2019
Amy McNeill | GCommerce Solutions | Director of Account Services Part One: Experiential Travel “It’s when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event." Welcome to the Experience Economy, Harvard Business Review. For this series, made up of six articles, we are going to start where the hotel guest experience journey actually ends. As we know, experience plays a very large role in driving travel and entertainment sales. “Over the past few years, personal-consumption expenditures on experience-related services—such as attendi...
