Cornell Panel: What Keeps Us Coming Back: How to Build Customer Loyalty

The School of Hotel Administration at the Cornell SC Johnson College of Business | August 16, 2021

By Amy Wang   When making purchases, almost everyone has experienced being offered special programs for which they can sign up. Promising future discounts and rewards in exchange for loyalty, these programs are by now nearly ubiquitous. But what happens to customer loyalty in the midst of a pandemic? On April 27, a panel of experts joined Helen Chun, associate professor at the School of Hotel Administration (SHA) to talk about this very topic. In a keynote webinar titled “What Keeps Us Coming Back: How to Build Customer Loyalty,” produced by the Center for Hospitality Research (CHR), the Leland C. and Mary M. Pillsbury I...