analytics platform
GCommerce Adds Google Analytics 4 Reporting Product to Its Hospitality Digital Marketing Offering
GCommerce | September 21, 2021
Google Analytics 4 will be a vital component of any business’s marketing foundation in a cookieless world. Park City, UT – September 21, 2021 – GCommerce, a leading, hospitality digital marketing agency, has announced its newest offering, a customized, proprietary Google Analytics 4 report. In Q4 of 2020, Google released Google Analytics (GA4) as its latest iteration of the analytics platform. GA4 primarily focuses on measuring a website’s engagement versus volume and visitation metrics. Knowing that the industry will need and want to see consistency in its marketing reporting, GCommerce has created and launched the first GA4 rep...
Pegasus & Travel Tripper Expand Reach and Capabilities of Powerful Analytics Platform for Hoteliers
TRAVEL TRIPPER & PEGASUS | September 4, 2019
(NEW YORK) - September 4, 2019 — Pegasus & Travel Tripper, a leading hotel technology provider, is now offering its proprietary Distribution Analytics platform to all customers using RezTrip CRS and booking engine, providing enhanced data discovery capabilities to the entire company’s customer base. Pegasus Analytics, which launched in 2018 prior to the merging of the two companies, is a premier business intelligence platform designed for multi-dimensional data discovery, allowing hoteliers to explore their data in detail using rich, interactive visualizations. The analytics platform aggregates data from multiple sources, including...
