Why Hoteliers Cannot Afford Free Analytics Tools

the Authors and HeBS Digital | March 16, 2015

By Sara O'Brien and Max Starkov There is a saying that goes, "I don't have enough money to buy cheap things." That statement also rings true for implementing free analytics: hoteliers simply cannot afford it. Many hoteliers will invest thousands of dollars in best-in-class hotel website design and digital marketing strategies and technologies. After launch, those same hoteliers will utilize cheap or free analytics tools and base integral marketing decisions on inferior information, which can result in millions of dollars of missed revenues. Today's hyper-connected traveler spends about 17 days in their journey to a decision on a booking...