ancillary services
Are Upselling and Ancillary Services the Future of Hospitality?
Oracle Hospitality | November 2, 2022
By Laura Calin There is much debate in the hospitality industry about the future of ancillary services and upselling. Some will argue that the ancillary revolution is not forthcoming, but the data begs to differ. A recent Oracle study found that 81% of hoteliers surveyed expect a big service model shift between now and 2025, and 49% strongly agreed that special amenities and upgrades are critical to their revenue strategy. Moreover, customers seem game for this a la carte pricing. Over half of consumers, 54%, said they are willing to pay more to choose their view; 38% to choose their room; and 32% to choose their room floor; etc. Loo...
Bókun May Be That Rare Beast, a B2B Platform That Thrives
January 12, 2016
In an industry marked by thousands of suppliers and an ever-increasing number of sales channels, is there a place for a collaborative concept that can transform fragmentation into a cohesive concept in which everybody wins? Hjalti Baldursson thinks so and, as CEO of Reykjavík-based Bókun, he believes the platform he and his team have created provides it. Founded in 2012, the privately-held company offers a cloud-based software solution that enables tourism suppliers and resellers to connect, cross-sell their offerings, and manage inventory in real-time. It has shot up like a new geyser (or Geysir, in the local language.) ...
Discover the Future of Ancillary Revenue Success Using Personalization
Bojan Jokic | August 19, 2015
By Bojan Jokic Airlines can unlock a new source of revenue with personalized ancillary sales that will please travelers instead of leaving them indifferent. Perfect offerings that will increase profits are waiting for passengers, and they are very different from the dreaded fees for checked baggage, preferred seating, Wi-Fi, in-flight meals, or the redemption of frequent flier points. Tap into unrealized revenue streams with a dynamic range of products and services that passengers actually welcome and that enhance each step of their travel journey. These include pre-travel accessories and care (such as GPS trackers, city guides, waterpr...
Shared Technology Platform Supports Cross Selling; Drives LOS, Revenue and Total Guest Experience
August 6, 2015
By Shelly Edwards, Director of Sales North America - Bókun To counter uncertain demand and improve both revenue performance and margins at a time when it is difficult for hoteliers to raise base-level pricing, many hotels and resorts are increasingly turning to the sale of non-core products and third party services — known as ancillary services — to improve their bottom line. Ancillary services are moving to the forefront of the hospitality industry as it strives to become — and remain financially stronger. Ancillary services are also critical to finding ways to better respond to and serve guest's needs. In fact...
