The Customer Is King, and Service Culture Is His Queen

André Mack | June 12, 2019

Although some companies mention "service excellence" as one of their values, they tend to solely focus on service delivery and rarely approach it as a way to reframe their business's culture. By André Mack The business environment has become a global village; traveling is easy and cheap, sharing of information happens instantly and is accessible by everybody, a new product in the US is on the market in Asia within days and vice versa, systems and procedures all look the same and innovation has become a necessity. The ubiquity of technology and the replicability of products means that service has become THE key differentiator for co...