“On the Road Again!”- Summer Travel & Mobile Marketing the Perfect Journey

Andrew Levi | June 21, 2016

By: Andrew Levi, CEO of Blue Calypso Turning pages in an atlas map is a thing of the past as consumers ping Google Maps and popular apps like Waze to determine the best routes to explore during the holidays and summer break. However, navigational tools aren't the only aspects of modern vacations that have been transformed into being partially or solely mobile-centric. According to TripAdvisor's TripBarometer Connected Traveler report, 42 percent of travelers worldwide use smartphones to plan or book their trips. In addition, about half of these connected travelers use their mobile devices to book activities for their trip, 72 percent us...