andrew sanders
VR or AR? Will the Hotel Industry Really Cozy Up to Either One?
Andrew Sanders | December 14, 2017
By Andrew Sanders Virtual reality (VR) or augmented reality (AR)? This is the question. The hotel and travel industry is at a pivotal time regarding technological innovation and how it may impact the future. Do travelers want an immersive experience that they can enjoy from their living room? Alternatively, do they want to be educated and informed while on vacation? While AR and VR have a lot in common, they could also lead us down totally different paths. Augmented reality is a synthetic, computer simulated reality or recreation of a real-time environment where a user can interact with the replicated real environments, whereas virtual ...
The Top 5 Questions Hotel Companies and Tech Suppliers Need to Ask When Looking for a Development and Consulting Partner
Andrew Sanders | June 20, 2017
By Andrew Sanders, VP, Travel & Hospitality - North America for DataArt Long gone are the days when a company would "off-shore" its software development requirements as a regular course of action - especially within the travel and hospitality industry. As our industry becomes increasingly dependent on technology to support operations, there is now the need to find a technology and consulting partner that understands not only the inherent complexities but also has the development resources required to truly deliver. Our industry can be viewed, at times, as being somewhat 'Schizophrenic' due to the influx of new platforms and ...
Guest Engagement and the Customer’s Digital Journey
DataArt | June 13, 2017
What are the top five ingredients in the race for 'first to adoption' that both hoteliers and tech suppliers share? DataArt's unique domain experience of delivering successful solutions to vendors and operators positions it to offer an inside track on successfully implementing an integrated guest-engagement strategy The rules of engagement with hotel guests are changing as their needs, motivations and budgets evolve. We have identified several vital ingredients in ensuring optimal guest engagement and all the positive things that flow from having fully engaged customers: consistency of approach, frictionless interaction, and providing t...
