Three Ways the Customer Experience is Influencing Hospitality Design

Andrew Simmons | June 25, 2018

By Andrew Simmons, hospitality studio director at Nadel Architects At a staggering 56 million, millennials are the largest portion of the U.S. workforce and Gen Z is now the largest percentage of the general population. With the increasing desire for experiences and socialization trumping all else, whether it's the desire to engage in a local scene or create an Instagram moment, the world is scrambling to adapt in order to capture their spending power. These desires are changing how hotels are being designed due to the shifting societal priorities, which are trending toward three things: the destination and overall experience, economy o...