Angela Lahti
THE PLAYERS Championship’s Impact on Jacksonville Hotels in 2024
Angela Lahti | April 24, 2024
By Angela Lahti Each year, Ponte Vedra Beach in the greater Jacksonville, Florida, area hosts THE PLAYERS Championship at TPC Sawgrass. The event, often referred to as “golf’s fifth major,” is an annual tournament on the PGA Tour and offers the largest purse of any regular-season PGA Tour event. A University of North Florida study completed in 2015 estimated the total economic impact of the event in Duval and St. Johns counties at over $40 million. The 2024 edition, held March 11–17, marked the event’s 50th anniversary; a record-setting $25-million purse was offered, with $4.5 million claimed by this year’s winner, Sco...
Tampa Bay Lodging Market: A High-Impact Destination
Hannah McManus | March 9, 2023
By Hannah McManus, Angela Lahti The greater Tampa Bay market area has experienced aggressive growth in the post-pandemic period, reinforcing the market’s position as a high-impact tourism destination. In January 2020, Visit Tampa Bay set a goal to reach one billion dollars in hotel-room revenue by year-end 2025, and this mission was accomplished by Hillsborough County three years ahead of schedule in 2022. Record levels of gross tourist tax collections, a 6% tax levied on hotel room revenues, were also reported in both Hillsborough and Pinellas counties in 2022, far surpassing collections reported in 2019. Average daily rate (ADR) is...
