What to Know About Travel Marketing Across Generations Post-COVID-19

Ann Fishman | June 4, 2020

By Ann Fishman Recovery from the fallout of COVID-19’s social distancing orders will be shaped by each generation’s ability and desire to begin traveling again. As travel and hospitality industry leaders begin to think through their future marketing strategies, they should consider the ways in which each generation is formed by unique generational characteristics, which in turn are shaped by historical events during each distinct generation’s formative years. Here are some tips that travel providers can look to when making adjustments to accommodate the future needs and proclivities of distinct generations of American travelers...