anne sweeney
Crisis Management for the Pandemic and Beyond
Anne Sweeney | May 11, 2020
By Anne Sweeney Anne Sweeney gained experience in crisis management through her work in corporate communications at Pan American World Airways. I saved the world today. Everybody’s happy now, the bad thing’s gone away. — The Eurythmics It’s called crisis management and damage control — not make the bad thing go away. From major corporations with high-powered communications staffs to the boutique or restaurant on the corner, businesses are struggling to deal with the cataclysmic effects of COVID-19. This global disaster, made profoundly more dangerous by a lack of preparedness, misinformation, coverups, lies and politicizat...
Leveraging LinkedIn for Your Property
Anne Sweeney | October 7, 2015
By Anne Sweeney Of course you're on LinkedIn. Any hotelier not working the desk at the Bates Motel is part of the world's largest professional network with 300 million members and still growing strong. You may even be a Premium Member with enhanced access and 500 contacts plus. But are you using LinkedIn to maximum effect? Quite possibly, you're not. LinkedIn is about promoting not just your own professional brand, but your property. Even if your hotel is part of a major company, LinkedIn can be an important tool in positioning your hotel and driving business to your specific property. In this era of multiple brands within a brand, this...
Indiana’s Image – A Problem PR Can’t Solve
Anne Sweeney | May 21, 2015
By Anne Sweeney In the wake of a bitter backlash to Indiana's controversial Religious Freedom Law, the state's Department of Economic Development has engaged a public relations firm, Porter Novelli, to repair its tattered image. The legislation generated furious condemnation from business leaders, politicians and the public, amid fears the law could allow businesses to refuse service to individuals based on the proprietor's religious beliefs. The law was seen as directed at the LGBT community, but many saw its potential to allow discrimination on the basis of gender and race. There followed cancelations of construction projects, busines...
