What’s Wrong With Business Intelligence Solutions Today?

Apo Demirtas | May 30, 2023

Apo Demirtas If you’ve been around the hospitality industry for any length of time, you will have heard the term “business intelligence” tossed around by tech experts and, if you’re like most hoteliers, the term still conjures up some vague idea of a bunch of data in charts and graphs. Sound familiar? That’s a common problem and, to be honest, it’s not your fault for not understanding the value of business intelligence solutions because there are so many different types of BI solutions, which offer different information, value, ROI, etc. that it’s hard to explain, in simple terms, what BI is and why most BI solutions today ar...