Augmented Reality Aims to Create Market Differentiation for Hoteliers

Martin Cudzilo | March 30, 2017

By Martin Cudzilo Augmented reality (AR) is changing the face of many industries, including the hospitality industry. AR was popularized by Pokemon Go just last summer. The incredibly popular game prompts players to go outside with their smartphones and catch virtual Pokemon creatures, which appear on their screen as if the creatures were in their same real-life location. The game generated nearly $1 billion in revenue in six months since its launch, and within a couple of months, people downloaded the mobile game app more than 500 million times. The game's success showed real revenue, real traction, and real interest, and now, AR is in...