Don’t Sleep on Google Penguin: Adopt a Solid Defensive SEO Strategy

the Author and HeBS Digital | September 24, 2015

By Asher Fusco When Google Penguin originally rolled out more than four years ago, it impacted results for a staggering 12 percent of search queries. The update put into place stringent requirements on the quality of inbound links Google rewarded. After the initial Google Penguin update, websites could no longer build links inorganically or acquire spammy links in order to attain higher search engine rankings. In the years since the initial release of Google Penguin, the search engine has done what it does best: build its algorithm's accuracy through a number of updates. Google has released five major updates or refreshes to its origina...