atona
Hyatt and Kiraku Announce Plans for New Luxury Hot Spring Ryokan Brand ATONA in Locations Across Japan in 2026
ATONA | May 29, 2024
The first round of funding secured 10 billion yen for the Atona Impact Fund CHICAGO/TOKYO (May 29, 2024) – Hyatt Hotels Corporation (NYSE: H) and Kiraku, Inc. (“Kiraku”) today announced that ATONA, the modern hot spring ryokan (Japanese-style inn) brand, will open properties in Yufu, Yakushima, and Hakone. The ATONA brand was announced in 2022 under a joint venture between a Hyatt affiliate and Kiraku, a Japanese company dedicated to preserving valuable assets for future generations. The first ATONA ryokans are slated to open in 2026 across some of Japan’s top hot spring destinations and areas of natural beauty. Hyatt and Ki...
Hyatt and Kiraku Unveil New Hospitality Brand Under Joint Venture
Hyatt Hotels Corporation | September 22, 2022
CHICAGO (September 22, 2022) – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate and Kiraku, Inc. (Kiraku) have entered into a strategic joint venture that will launch a collection of modern-style hot spring ryokans (Japanese-style inn) in Japan targeting global travelers under the new hospitality brand, ATONA. Hyatt and Kiraku will each own fifty percent of the joint venture and will leverage the expertise and strengths of both Hyatt and Kiraku to develop this new offering. Japan was ranked as the number one tourist destination in the world out of 117 countries and regions according to the recent Travel and To...
