Attribute-Based Selling
Why Prioritize Attribute-Based Shopping in 2024
Adam and Larry Mogelonsky | April 3, 2024
By Adam Mogelonsky, Larry Mogelonsky Exploring the significance of attribute-based selling (ABS) for 2024 requires a nuanced understanding, particularly in light of pivotal events shaping the hospitality landscape. Consider the landmark moment in early December 2020: the much-anticipated Airbnb IPO, which saw the home-sharing platform soar to a staggering $100+ billion market capitalization on its opening day. This valuation surpasses that of industry giants like Booking Holdings and major hotel brands combined, underscoring Airbnb's dominance and offering key insights into evolving traveler behaviors. While some may dismiss Airbnb's st...
Why Legacy Systems Can Limit Revenue Potential When It Comes to Attribute-Based Selling
Aaron Shepherd | November 28, 2023
By Aaron Shepherd Are outdated technologies preventing your hotel from meeting guest expectations and maximizing profitability? In the hotel industry, profitability is increasingly influenced by a variety of market changes, including the introduction of new technologies, shifting consumer preferences, and fluctuating operational costs. In response to these challenges, the industry is turning towards innovative pricing strategies, with Attribute-Based Selling (ABS) (also known as attribute-based pricing) emerging as a notable trend. Research from the Hotel Electronic Distribution Network Association (HEDNA) suggests that hotels implement...
Think ABS to Grow Revenues for the Long-Term
Larry and Adam Mogelonsky | June 23, 2021
By Larry and Adam Mogelonsky No, this isn’t a car pun that implies you should put the brakes on operations or capex. By ABS, we’re referring to attribute-based selling or, more specifically for hotels, the ability to sell guestrooms on more than just their room categories by allowing customers to search for specific in-room features or even by offering upsell opportunities. Some of these to consider are: Adjoining rooms or configurable spaces for cribs or remote work Technological enhancements and IoT integrations Connected rooms with shared common areas Key amenities like a jacuzzi, terrace or private pools Unique ...
Are Hotels Finally Ready to Embrace Attribute-Based Selling?
Jos Schaap | August 18, 2020
By Jos Schaap Hotels have gone through many changes over the years. However, one thing that has barely changed is the industry's attitude towards room distribution. The way in which hotel rooms are sold today, and have been for the past 20 years, has remained relatively the same. With the current model the guest journey is essentially made of a few specific moments. The consumer begins by choosing a hotel and stay date and receives a list of rates. These rates correspond to combinations of room types and rate plans and each combination has a price. Similarly, both the room type and rate have their own attributes attached such as max gue...
