Drive Direct Revenue with Paid Search Audience Targeting

GCommerce | October 10, 2017

By Emily Speicher | GCommerce Solutions | Account Manager Audience targeting and its introduction to Search Engine Marketing: As advertisers, we have the option to add specific audience targeting to paid search marketing campaigns. Google's audience targeting was originally only available on display networks and YouTube campaigns, but in May 2017, Google expanded audience targeting to its paid search ad network. For advertisers in the hospitality industry, the in-market audience targeting options include demographics, such as age and gender. Audience targeting for hospitality PPC: Age plays a vital part in marketing for the hotel and ho...