Why Time Is the New Currency

Audrey Hall | April 12, 2024

By Audrey Hall “Time is money” is an often-repeated phrase attributed to Benjamin Franklin. When the aphorism was written, Franklin was pointing out that time spent not working was time not making money. Fast forward to today’s society and the value, or currency, no longer comes from the time spent working to achieve results, but on the time saved. When interacting with customers, the focus is no longer on spending more time working, but on being more efficient with time. In the context of the hospitality industry, by giving time back to guests, hotels not only extend value but increase loyalty with their customer base. The ...