audrey macrae
Modern PMS: Anchoring Today’s Hotel Tech Stack
Audrey MacRae | July 9, 2024
Conversations at HITEC Charlotte confirmed that an All-In-One property-management system with Open APIs, centralized guest data, and embedded payments will provide the technology stabilization operators need to weather turbulent times and be grounded for future growth By Audrey MacRae “NOW is the time to invest in hotel technology.” That was the general consensus among attendees at the industry’s premier Hospitality Industry Technology Exposition and Conference (HITEC) last month held in Charlotte, N.C. Topping the list of sought-after solutions were platforms that consolidate multiple systems into one and feature Open APIs that al...
How Can Hotels Use PMS Capabilities to Improve Guest Review Scores?
Audrey MacRae | June 18, 2024
Property-management systems are improving communication between hotels and guests and establishing new norms when managing online reviews and long-term relationships; Learn more by visiting Maestro at HITEC Charlotte in Booth 1844 By Audrey MacRae Hospitality has traditionally been a reactive service model. Guests shop for hotel stays, peruse reviews, secure a booking, attend their stay and depart with a review in mind. However, travelers have often been known to leave reviews mid-stay as issues or surprises challenge and delight them. Operators who fail to account for these guests are open to allowing negative reviews to color their proper...
How Are Top Independent Resort Operators Leveraging Their Tech Stack to Increase Revenue?
Audrey MacRae | May 16, 2023
Resorts are embracing technology to improve cross-selling and ancillary revenue By Audrey MacRae Hotels are preparing for a busy summer of leisure travel, and for resort hotels across the industry, success during this period will be determined by their ability to improve ancillary revenue from across their property. Considering the limited available labor in the industry, hoteliers need to ensure their property has the right technology in place to maximize the return on their revenue-generating goods and services—especially independent operators. Unfortunately, not every hotel PMS is set up to offer the same advantages in resorts comp...
The Cloud, The Cloud; Should PMS Data Reside in Thee, Mighty Cloud?
Audry MacRae | June 29, 2022
Modern Web Browser hotel property-management systems enable hotels to host data on site to maintain access and control while providing all the mobility benefits afforded by a cloud-based system and with less reliance on IT staff; Visit Maestro in Booth #1325 at HITEC Orlando By Audrey MacRae One of the greatest benefits provided by cloud-based property management systems is also one of its most often misconstrued: That cloud technology is necessary to improve the mobility and functionality of modern PMS. With such rapid leaps in technology adoption over the past several years it can be easy for hoteliers to forget that the PMS has evolv...
