How Online Consumer Reviews Impact the Future of Sustainable Practice

March 9, 2021

By Aurore Beaussaut, Dr. Carlos Martin-Rios Why are some hoteliers still lagging behind? All business must embrace sustainability, especially at a time when customers  are more enlightened and informed about their purchase choices. Media suggests that ethical and sustainable issues have become a key consideration for consumers. Unsurprisingly, concerns for the environment are becoming increasingly important for the tourism industry. More hoteliers recognize environmental, social and financial factors. A growing number of pro-environmental hotels are at the cutting-edge of sustainable accommodation. However, the large majority of est...