What Does the Future Look Like for Australia Hotels?

STR | July 2, 2020

As markets slowly begin to reopen and leisure demand picks up, specifically on weekends, it is important to look towards business-on-the-books data to see how these markets will perform in the coming weeks and months. While evaluating past data is crucial for the industry, it is imperative to take a step into the future to see how your hotel may compare against your market or competitive set. STR’s Forward STAR reports do just that—look 90 or 365 days ahead with this report to strategize more efficiently by correlating uptake in bookings with your marketing and promotional campaigns, as well as events or conferences in your a...