Autumn Offers Worth Driving For

Larry Mogelonsky | July 29, 2020

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) This is the summer for staycations. With group, convention and most corporate travel in stall mode due to COVID-19, you will need strong programs in place to motivate leisure guests from now-critical drive markets to continue to book with you through the autumn months. As part of this seismic shift in travel behavior, first consider the disruption to L2B timeframes. For the rest of summer, bookings at this point may mostly be last-minute as travelers hold out due to the vacillating news cycle on Covid numbers. Many rural resorts already have high occupancy and simply need a few nigh...