New Hospitality Brand Azumi Launches

Azumi | October 20, 2020

October 2020, JAPAN: Adrian Zecha, Founder of Aman, alongside Japanese hospitality group Naru Developments, announce the launch of their new brand Azumi. The brand will offer a fresh take on the Japanese ryokan by combining the wholehearted, personal hospitality that characterizes a traditional stay with the best elements of the global hotel experience. The first Azumi property is scheduled to open in the Setouchi Region of Japan in Spring 2021. The ryokan - a type of Japanese inn - can be traced back to as early as the 8th century, serving as a waypoint for weary travellers to refuel and rest overnight. While modern hotels have been d...