b2b digital marketing
How Hospitality Brands Can Give Prospects What They Want and When
Lure Agency | January 2, 2018
As a hospitality brand, you may have noticed that in today's digital world, it's harder than ever to catch a prospect's attention. With information so easily available to anyone searching for it, you may be wondering how you can make your content stand apart. How can you give your prospects what they want and when? Well, we've got the answer. Content personalization. The Future Of B2B Content Marketing … Personalization! Personalized content is a relatively new method of digital marketing that has proven super effective, for not only grabbing your prospect's attention but also building a stronger bond. If you've ever used Amazon ...
The B2B Digital Landscape: No Longer Business as Usual [Infographic]
February 9, 2015
How do B2B suppliers stay on their A-game in B2B marketing today? Well, its much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since theres no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of todays business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its ...
